I'm Tanya. I help businesses grow with intention.

Smiling blonde woman in a denim jacket standing in a lush garden with colorful flowers
Thin dark curved line forming a large arc on a black background

Where I've been

Irving Oil, 2015–2019

Started as a Digital Communications Specialist and moved into performance optimization, measurement and digital customer experience.

Organigram, 2020–2022

Director of Digital Marketing for a national cannabis producer, building digital programs in a tightly regulated industry.

CAA Atlantic, 2022–2024

Director of Digital Marketing, leading digital strategy, paid media and web for a member organization serving Atlantic Canada.

Cultivate Strategy, today

Chief Cultivator. The same senior strategy, media and web work, delivered directly to startups and scale-ups.

How I work

I work inside your team, not beside it, and build things you can own and run yourself.

Smiling couple looking at a laptop at a kitchen table, with a man holding a glass of beer.
Woman in a white sweater looking at an HP laptop

Built to be owned
Simple, secure systems you can run yourself.

Honest
Clear advice, even when it isn’t what you hoped to hear.

Measured
Media and marketing tied back to real ROI.

Embedded, not outsourced
I join your meetings, tools and team.

Smiling blonde woman in a light gray sweater and jeans sitting in a chair beneath hanging fern plants
Close-up of a person using a laptop touchpad with a ring and light blue nail polish.

Rooted in New Brunswick

tanya@cultivatestrategy.ca
506-608-3863

Grove Hill, New Brunswick
BBA, Mount Saint Vincent University

 

Let's talk

Book a 30-minute call and tell me where you want to grow. I’ll tell you honestly whether I can help.

Book a Call