Senior thinking, built to be owned.
I work with startups and scale-ups across Canada that are ready to grow with intention. Every engagement starts with your goals and your team’s capacity, then builds strategy, media and digital systems your people can run after I step back.
Choose a focused project, an ongoing partnership, or a workshop for your team. Eligible New Brunswick businesses may qualify for funding support through the CAS program with CBDC and Women in Business NB networks.
What I do
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Where your business goes, and how your brand gets you there. Go-to-market strategy, competitive positioning, brand architecture and messaging, and commercial planning tied to revenue. Typical engagement: 4 to 8 weeks, ending in a strategy your team can execute.
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Corporate-level media expertise, delivered directly. Smart, tech-informed digital buying across your channels, set up with proper tracking and optimized to demonstrate a clear return, not just impressions.
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PR, media relations, government relations and communications management for moments that matter: launches, approvals, community issues and everything in between. Light creative included to keep every message consistent.
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Websites built to be owned: simple, secure platforms your team manages after handover. SEO strategy, technical audits, speed, tracking and analytics, fixing what holds your site back.
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Senior strategic leadership without the full-time hire. I join your team on a monthly retainer, sit in on key meetings and keep strategy connected to execution. Minimum three months.
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Half-day and full-day workshops that build your team's strategic muscle: commercial strategy, brand management, digital and web, customer journey and measurement. Applied, cohort-based, in person or virtual.
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