Senior strategy, media and websites for startups and scale-ups. Embedded with your team and built around your capacity to grow.
Grow with intention.
HI, I’M TANYA
I’ve sat in the rooms where growth decisions get made. Now I help businesses make better ones.
For more than 15 years I led marketing, media and digital strategy at Irving Oil, Organigram and CAA Atlantic. Cultivate Strategy brings that same rigour to startups and scale-ups across Canada, without the overhead of a full-time VP. I work as a partner, not a vendor: I sit with your team, learn your business, and build strategy your people can own.
Strategy, media and websites, working as one.
Commercial & Brand Strategy
Go-to-market strategy, competitive positioning and brand architecture tied directly to revenue. A plan your team can execute, not a deck that gets filed away.
PR & Communications
PR, media relations, government relations and communications management, with light creative to keep every message consistent.
Websites & SEO
Simple, secure websites you can manage yourself, backed by SEO and technical analysis that finds what’s holding your site back.
Paid Media
Smart, tech-informed digital media buying, planned, tracked and optimized to show a clear return. Corporate-level media expertise, delivered directly.
CULTIVATING COMMUNITY
The gardens and places that grow a community.
CASE STUDIES